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5 Ways to Slay Your Posing for Branding Photos

Tuesday, November 26, 2024 | By: Claudine Kosier Photography

Branding photos of a blonde middle-aged small business owner, laughing and looking off-camera.

5 Posing Tips to Elevate Your Branding Photos

Let’s talk about something that can make or break your branding photos: your posing! Whether you’re gearing up for a headshot session or a full-blown branding photoshoot, the way you pose speaks volumes about who you are and what you stand for. Don’t worry—this doesn’t mean you need to know the difference between “smizing” and a “supermodel pose.” You just need to be you, and I’ll guide you through how to bring out your best self in front of the camera!

1. Be Yourself

Here’s the deal: if you try to be someone you’re not, the camera will call you out. Authenticity is magnetic, and your branding photos are the perfect opportunity to let your personality shine.

Love to laugh? Let’s capture that joy! Are you a calm, collected soul? We’ll bring out that energy, too. The key is to show up as the real you—because that’s what your clients and audience will connect with.

Columbus Branding photoshoot in a dark lit studio with a red-headed woman in a teal chair.
Small Business Photoshoot with a dark haired woman in a studio in Columbus.

2. Confidence Is Key

If you believe in yourself, it’ll show in your photos—it’s that simple. Confidence isn’t about having it all figured out; it’s about owning who you are in that moment. Stand tall, roll your shoulders back, and hold your head high. You’ve worked hard to build your business, and this is your moment to shine.

Oh, and don’t forget to smile—not just with your lips but with your eyes, too. You know that feeling when you’ve just nailed something at work? Channel that energy during your photoshoot, and your photos will radiate positivity!

3. Play It Up

Let’s get playful! A branding photoshoot isn’t just about standing still and smiling at the camera. Experiment with different poses and angles—stand, sit, lean, and move! Tuck your hair behind your ear, spin in that flowy dress, or laugh out loud (even if it’s just because I told a bad joke).

Remember, this is your time to channel your inner model and have fun with it. Movement brings your photos to life and adds an extra spark of personality!

Branding Photos In Columbus
Branding Photoshoot in Columbus

4. Stay Comfortable

Comfort equals confidence, so let’s set you up for success. Wear clothes you feel amazing in—not just stylish but also comfy enough to move around in. Bring your favorite blazer, that power dress, or a pair of jeans that makes you feel unstoppable. For hair and makeup, go with a look that’s you.

Whether you’re a bold lipstick lover or prefer a more natural vibe, stick with something that feels true to who you are. If you’re working with one of our hair and makeup artists, we’ll create a look you’ll absolutely love.

PS. We will plan all of this at your pre-session consultation, so the day-of you can be less stressed and ready to rock!

5. Get Creative

Props, backgrounds, and your surroundings can help tell your story in a unique way. Love coffee? Let’s grab a mug and show you sipping in your favorite café. Have tools of your trade? Bring them along! These personal touches make your branding photos more than just pictures—they become a visual narrative of what makes you and your business special.

Pay attention to your body language, too. Open, inviting postures are always a win, while crossed arms or slouched shoulders can come across as closed off. Eye contact with the camera creates a powerful connection, but don’t be afraid to glance away and laugh for some more candid, relaxed shots.

Headshots in Columbus

Branding photos are about capturing YOU—the professional, the dreamer, the doer. Whether you’re booking your session with me or another Columbus headshot photographer, the key is to let go, have fun, and trust the process. And don’t worry—we’ll definitely get a few of those serious, powerhouse shots in there too.

Ready to slay your next photoshoot? Let’s make some magic together! 🌟

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