How Often Should You Update Your Professional Headshots?

Professional Headshots in Columbus & Dublin Ohio with Claudine Kosier Photography

Be honest—when was the last time you updated your headshots?
If your answer starts with “Well, it was pre-pandemic…” or “Back when I had bangs,” it’s probably time.

Here’s the truth: your professional image evolves just like your career. And while your skills may stay sharp, your photo might not be keeping up.

The Rule of Thumb: Every 2–3 Years (Or Sooner If Life Happens)

For most professionals, refreshing your professional headshots every two to three years keeps you current and recognizable.
But there are exceptions—big ones.

You should update your headshots anytime you’ve had a major hairstyle change, a promotion or new business, a shift in personal style, or that awkward “wait… who is that?” reaction when someone sees your LinkedIn photo.
If your image doesn’t feel like who you are today, it’s time.

Why Fresh Headshots Matter More Than You Think

Your photo is your digital handshake—it sets expectations before you ever speak. Outdated images can unintentionally signal outdated energy—and you deserve better than that.

Updated headshots build trust, credibility, and connection instantly. They say, “I’m invested, relevant, and confident in what I do.”

Whether you’re an entrepreneur, executive, or creative, working with a branding photographer in Columbus, Ohio ensures your images truly represent where you are now—and where you’re headed.

How Often Do Branding Clients Refresh?

Many of my Columbus headshot clients refresh every 12–18 months because they use their images across websites, press features, speaking gigs, and team pages.

When your visibility grows, your imagery should grow with it. Think of it like your favorite outfit—it served you well, but eventually your next chapter deserves something new.

How to Tell It’s Time for an Update

If any of these sound familiar, it’s your sign:

You cringe a little when sending your photo.
You’ve changed industries or roles.
Your current images feel too stiff for where your brand is headed.
You want to actually be recognized at networking events (novel concept, right?).