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10 Tips for a Successful Branding Session

Wednesday, June 21, 2023 | By: Claudine Kosier Photography

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In today's digital world, a great headshot is an essential tool for personal branding, professional networking, and making a positive first impression. Whether you're an actor, business professional, or entrepreneur, a successful headshot session can greatly enhance your image. To ensure you get the best results, here are ten valuable tips to help you prepare for and make the most of your headshot session.

  1. Research and Select the Right Photographer:
    Of course, I'd love for you to work with me, but regardless of who you work with, it's imperative it's the best fit for you. Start researching and review their portfolio in detail and make sure it aligns with your vision. Look for professionals who understand your industry and can capture your desired style. Do they provide Hair and Makeup. Will they guide you thru poses that are flattering for you? Will they assist with Wardrobe Choices?

  2. Communicate Your Goals and Vision:
    Before the session, clearly communicate your goals, the intended use of the headshots, and any specific ideas or concepts you have in mind. A collaborative approach will ensure that your photographer understands your vision and can bring it to life. Look for a photographer that offers a consult prior to the session so all the planning is done at that time and leaves nothing to chance. 

  3. Plan Your Wardrobe Carefully:
    Choose attire that reflects your professional image and aligns with your brand. Opt for solid colors and avoid busy patterns or distracting accessories. Bring a few outfit options to the session for variety and flexibility. Look for a photographer that helps with wardrobe choices. They know what photographs best in the envionment you'll be working in. 

  4. Pay Attention to Grooming and Styling:
    Invest time in grooming before your headshot session. Get a fresh haircut, neatly groom facial hair, and ensure your nails are well-maintained. Consider professional makeup or a grooming touch-up to enhance your features subtly.

  5. Choose a Photographer that will guide you thru Posing and Facial Expressions:
    Spend some time practicing different poses and facial expressions in front of a mirror. Experiment with subtle variations to find the most flattering angles and expressions that convey the desired mood and message.

  6. Relax and Be Yourself:
    During the session, it's essential to relax and be yourself. A natural and confident demeanor translates into authentic and approachable headshots. Trust your photographer's guidance and let your personality shine through.

  7. Pay Attention to Body Language:
    Body language plays a crucial role in headshots. Stand or sit with good posture, projecting confidence. Avoid crossed arms or closed-off postures, as they can create a negative impression. Open body language exudes approachability.

  8. Take Breaks and Refresh:
    Headshot sessions can be intense, so take short breaks to refresh and refocus. Stretch, have a snack, or drink water to stay hydrated. Maintaining your energy and concentration will help produce better results.

  9. Review and Provide Feedback:
    Take the opportunity to review the images during the session and provide feedback to the photographer. This collaborative process ensures you are on the same page and can make necessary adjustments along the way.

  10. Follow Post-Session Guidelines:
    After the session, carefully review the images with your photographer and select the best shots together. Follow any post-session guidelines provided, such as retouching options or specific image formats. Promptly share your selected headshots with the appropriate channels.


A successful headshot session requires thoughtful preparation and effective communication with your photographer. Avoid express headshot sessions. By following these ten tips, you'll be well-equipped to make a lasting impression with your headshots. Remember, your headshot is a powerful tool that represents your personal brand, so invest the time and effort to ensure it accurately portrays your professional image and leaves a positive impact on your audience.

Are you in need of updated headshots? I'd love to work with you. Get in touch!

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Columbus, Ohio
614.636.3480