Headshot Mistakes You Didn’t Know You Were Making — and How to Fix Them

First impressions happen in seconds. Research shows it takes about seven seconds for someone to decide what they think of you, and if your headshot is the first thing they see, that image could be shaping their opinion before you even speak.

The problem is that many people unknowingly make small but damaging mistakes in their professional photos that hurt their credibility, likability, or personal brand. Here are the most common headshot mistakes and exactly how to fix them.

1. Using an Outdated Headshot

The Mistake

If your photo is more than two to three years old, or you look noticeably different, you are sending mixed messages. People expect your headshot to match the real you.

Why It Matters

Outdated photos can create trust issues in networking and business situations.

The Fix

Refresh your headshot every one to two years, or after a significant change in your appearance such as a new hairstyle, glasses, or weight changes.
See examples of fresh, modern headshots in our portfolio.

2. Cropping From a Group Photo

The Mistake

Cutting yourself out of a wedding or office party shot.

Why It Matters

It signals a lack of preparation and makes your personal brand look like an afterthought.

The Fix

Invest in a dedicated shoot that captures just you, framed and lit for your brand.
Explore our professional branding photography services.

3. Distracting Backgrounds

The Mistake

Busy coffee shop walls, cluttered bookshelves, or random office corners.

Why It Matters

A headshot is about you, not your surroundings. Distractions pull focus away from your face.

The Fix

Choose clean, uncluttered backdrops that match your brand style and tone.

4. Poor Lighting

The Mistake

Harsh shadows, uneven lighting, or dim, grainy images.

Why It Matters

Lighting can make you look older, tired, or unapproachable.

The Fix

Use soft, flattering light, ideally from a professional studio or natural diffused window light.

5. Over-Editing or Heavy Filters

The Mistake

Skin so smooth it looks plastic, teeth unnaturally white, or colors overly saturated.

Why It Matters

Over-editing destroys authenticity and trust. People want to see the real you.

The Fix

Keep retouching natural with even skin tone, subtle enhancements, and minimal filter use.

6. Wearing the Wrong Outfit

The Mistake

Clothes that blend into the background, clash with your brand colors, or feel too casual.

Why It Matters

Your outfit should communicate your role, industry, and personality.

The Fix

Choose solid colors that flatter your skin tone, avoid busy patterns, and align with your brand image.
Read our suggestions on what to wear for your headshots!

7. Looking Too Stiff or Uncomfortable

The Mistake

Tight shoulders, frozen smiles, or the “passport photo” expression.

Why It Matters

Confidence is non-verbal marketing, and stiffness signals insecurity.

The Fix

Work with a photographer who can coach natural poses and help you relax in front of the camera.

Quick Headshot Fix-It Checklist

• Updated within the last one to two years
• Taken by a professional, not cropped from a group photo
• Clean, distraction-free background
• Flattering, even lighting
• Natural retouching only
• Outfit that matches your personal brand
• Relaxed, confident expression

Frequently Asked Questions About Headshots

How often should I update my headshot?
Most professionals update every one to two years, or sooner if your appearance changes significantly.

Should I smile in my professional headshot?
Yes, but keep it natural. A genuine, approachable smile works best for most industries.

What’s the best color to wear for a headshot?
Solid colors that complement your skin tone work best. Avoid bright neons and busy patterns.

Can I use my phone for a headshot?
While modern phones take decent photos, a professional photographer ensures proper lighting, composition, and brand alignment. Overall a professional image will make your brand look more professional and reputable.

Final Thoughts

Your headshot is more than a picture; it is a strategic marketing tool. By avoiding these common mistakes and investing in a session designed around your brand, you can create an image that opens doors and builds trust before you even say a word.

Ready for a headshot that works as hard as you do? Book your personal branding session today and let’s create something you will be proud to share everywhere.