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2025 Headshot Trends: What Works, What Doesn’t & How to Stand Out

Monday, March 24, 2025 | By: Claudine Kosier Photography

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If you're a business professional, creative entrepreneur, or executive in Dublin or Columbus, chances are you've outgrown the standard headshot. You're building a personal brand—not just a resume. And that calls for images with purpose, personality, and polish.

So, what does that look like in 2025?

What’s Trending in Personal Branding Photography

1. Clean, Editorial-Inspired Backdrops
Today’s branding portraits are sleek, simple, and intentional. Whether it's:

  • A solid neutral background. I personally love a rich gun metal gray but crisp white is just as nice and keeps the focus on you
  • Urban textures and architectural lines for a modern vibe
  • Soft natural light for a warm, lifestyle feel. The backdrop becomes part of your story—not a distraction from it

2. More Looks. More Personality.
You wear a lot of hats—your photos should reflect that. A great branding session captures:

  • Multiple outfits and expressions to show your range
  • Thoughtful direction that brings out your natural confidence
  • Visual storytelling that feels authentic and aligned with your brand

3. "Real" Over Retouched
You're not trying to look like someone else. You're looking to be seen. The most powerful images feel real, relaxed, and magnetic. That's the magic of good branding photography.

What Still Works (and Always Will)

  • Great lighting that flatters and elevates
  • Timeless wardrobe choices in solid, neutral colors
  • Confident, relaxed poses that feel like you on your best day

What to Leave in the Past

  • Overly stiff or overly styled shots that don’t feel like you
  • Distracting backgrounds or trendy filters
  • Images that don’t tell a story or serve a purpose

Ready for Photos That Feel Like You?
If you’re craving images that tell your story—not just fill a profile picture—I’d love to create something truly personal with you. I only take on a select number of branding clients each month to ensure every session gets the time and attention it deserves.

If this sounds like the elevated experience you’ve been looking for, let’s start the conversation. Let's connect and chat more about your needs. 

VIEW HEADSHOT AND BRANDING GALLERY
CONTACT ME
Columbus OH Headshot Photographer
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Columbus, Ohio
614.636.3480